Apple and the Enterprise: New Mobile Standard ?

Apple and the Enterprise. Don't mention these two in the same sentence. Until now.

Bold statement prediction from the 37Signals blog...

What we saw today was the spark. The explosion will continue for twenty years. We will all feel the warmth.

What we saw today was the beginning of two-decades of mobile domination by Apple. What Microsoft and Windows was to the desktop, Apple and Touch will be to mobile.

And while mobile platforms have been around for a while, they never really gained passionate traction. Palm sorta had it for a while. Windows Mobile has been getting better. RIM is the current choice for business email on the go.

But just like there were a lot of players in the portable music space, there were no clear leaders. Until Apple came to town.

Source: http://www.37signals.com/svn/posts/900-iphone-sdk-apples-touch-platform-and-the-next-two-decades

Well, that would be the first time ever Apple cracked the enterprise business...didn't work with the Macintosh back in 1984 ((Knowledge Worker Marketing ahoy ;)). Will it work in 2009 when the iPhone 2.0 will go global and fully compete in Europe and Japan with more advanced phones and networks than in the US ?

((Let's forget about Steve Job's NeXT attempt to crack the enterprise in between these two events, also didn't work out ;)).

25 years later: The second coming of Apple in the Enterprise...thanks to the iPhone Trojan Horse ? Interesting perspective.